My Favorite Video Ad

One of my favorite video ads is “Voice of Belief”, the Serena Williams and Nike video created by Wieden + Kennedy. The story evokes many emotions, especially through the voice of Richard Williams, Serena’s father, who coaches and motivates young Serena. I love that the story focuses on Serena’s relationship with her father as it […]

How to tell better stories: Storyworthy book summary

“The most powerful person in the world is the storyteller. The storyteller sets the vision, values and agenda of an entire generation that is to come.” — Steve Jobs You hear it all the time.  Storytelling is one of the top skills in marketing.  Humans understand stories better than anything else. If you have data […]